Benefits and costs of Marketing Orientation

Benefits and costs of Marketing Orientation Assignment

introduction
The achievement of Easton and Otley College in the United Kingdom depends on the aspects that focus on the internal and external environment of the college, and by focusing on research based on these scenarios, the college can be in a better position. A better college will evaluate the already available scenarios and additionally assess those changes which need to be done which will allow the small college to stay in a better position in the environment than its rivals where it is present.

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A) Profit and cost of Marketing Orientation approach for small colleges of further education.
With regard to marketing orientation, the student is considered as the main focus of the college, keeping in mind the scenario of Easton and Oletley College for further education, which states that every effort is based on the student's desired criteria. Easton and Otley College of further education depends on their marketing orientation, which focuses on identifying student's desires and needs, and then applying education that depends on marketing which is supported by market valuation. Which mainly targets development of educational services. In order to improve the contents of the course, post-admission of a student's re-evaluation is done to assess student's interest and evaluation of student in relation to the curriculum. Due to the dynamic scenario of education business, proper evaluation of the market and commercial development of education scenario is an irreversible aspect of pre-education and Otte College, which focuses on the future of marketing education, mainly on the marketing orientation scenario. As a result, in the current market scenario, stress is attributed primarily to the realization of a research which depends on the marketing orientation. In these continuous changes of technical impact, students have a great opportunity to re-assess the choice of colleges that are available in the market in a short span of time. Due to some reasons, if Easton and Ottate College of Education can not provide further students the ability to select the curriculum of their choice, then there is a great opportunity for students to go to another college, resulting in less result Will go Market share for college Therefore, in the above summary it is said that marketing is an important part of marketing orientation in the problem-free functioning of the college. (Lancaster, 2010)
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B) What are the elements of the marketing process?
To find out the various elements of the marketing process, there is a need to illustrate a small detail on the marketing audit, the marketing objectives, the research on the basis of the basis, research based on SWOT, marketing barriers, marketing goals and marketing mix. . Let us briefly discuss each aspect to assess their relationship with marketing processes.

Marketing Audit: A comprehensive, self-adaptive, alternative assessment of Easton & Oteley College is to recommend a procedure to understand challenging scenarios and opportunities and to refill the college's marketing aspect.
Objectives of Marketing: These are the goals which are given to the potential students for the promotion of educational aspects of the college, which are required to be completed in a certain time. They need to be prominently in order to realize the overall objectives of Easton and Oletley College.
Research on the basis of the surrounding: It is usually a research which is a dependent step. This is a scenario for evaluating external and internal characteristics, which is likely to affect the operating aspect of the college. This research focuses primarily on the evaluation of the occasion which has been expressed by the characteristics of Easton and Oletley College.
Research based on SWOT: This is the research that relies on the balanced construction scenario to evaluate the strength, weakness, opportunities and dangers associated with the responsibility of the college.

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Marketing barriers: These include obstacles that depend on the physical aspect, sectarian and monetary, in which the responsibility of the college involves a specific step towards a specific aspect.
Marketing Target: This is the scenario in which the group of students is included, which are targeted by Easton and Otley College for the use of marketing processes and as a result, motivate the group of students to get attracted to its study based service.
Marketing mix: This is the college's strategy of further education to choose the suggestions given by the study aspect and is associated with production four

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