Business Strategy in Organization
Unit 32 Business Strategy in Organization Assignment
introductionBusiness strategies refer to the establishment of organizational objectives and standards, which encourage and encourage the present outlook of the organization. In other words, business strategy is the art of the capabilities of the staff members to undertake operational planning, resource management, skills analysis and assigning the role and responsibility to achieve goals and objectives. In organization assignment, Unit 32 Business Strategy will evaluate and assess the mission, vision, objectives and goals of the Samsung organization, which are operating the business in the communications and electronic industries. The organization belongs to Korea and started business in 1938, because the company has developed business worldwide by producing quality products and services according to the demand of the market and trends. Samsung is one of the leading electronics and communications manufacturing organizations in the world whose customers have good brand names and trust. In addition, the report will analyze the factors of developing new business strategies by conducting internal and external trade audits. In addition, the report will evaluate alternative strategies and recommend the strategy for Samsung's business development. In addition, the report will assess the role and responsibilities of the personnel and will provide information about the resources needed to implement the strategy to achieve business objectives.
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Unit 32 Business Assignment in Organization Assignment,
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task 1
1.1 Mission, vision, purpose and main capability of the organization
Samsung Electronics is leading the company which offers advance products like TVs, smart phones, music systems and communication equipment in various ranges and properties, which satisfies the satisfaction and purchasing power of targeted customers (Halbert and Ingulli, 2014) . The company has told them the mission, vision and objectives for business to achieve efficient manners. The organization has appointed skill and qualified staff to support and encourage the organization's business activities.
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Mission:
The organization's mission is to emerge as the market leader in the worldwide communication and electronics industry. Management is focusing on improving the quality of products and services to meet customer expectations. Apart from this, the company wants to develop innovative products and services that offer competitive advantage over rival firms.
Vision:
Samsung's vision is to develop future-oriented products and services that help people make work easier and more effective. The goal of the company is to develop more entertaining and IT based products that affect the decision of target customers (Hamilton and Webster, 2012). The organization's vision is to be the leader of the industry by 2020. Management of the company is working on vision by increasing the production and standard of products using advanced technology.
an objective:
The following are the main objectives of the organization that are used to develop strategies and plans.
To become the world leader in electronics and communications industry.
To create strong brand image.
Building quality products and services using advance tools and technology.
To meet customer requirements and expectations.
Improve the use of Internet-based technology in new and existing products.
To maintain and encourage market position by performing CSR activity and marketing.
aim:
Every organization works according to the goals and develops plans and strategies to meet them. Samsung's management has set goals such as becoming number one in the industry and increasing sales and market size. In addition, the company has defined the goal of changing the entertainment system and the landscape of products by using technical equipment to improve sales and improve effectiveness up to $ 400. In addition, the company wants to expand the business size by starting joint ventures with local companies of target nations.
Competencies:
According to the company's professional report and brochure, to achieve competitive advantage, to develop products and services in the core competencies of the organization. Four major competencies have been identified about Samsung, such as creative people; Developing a New Culture, Building a Technology Leader and Customer Value (Harrison and Kosci, 2010). These qualifications make the organization different from other industry leading companies. In addition, the company is working on the product quality and implementation of new technology to develop innovative products.
1.2 Factors that are considered when formulating strategy
There are many factors and elements that need to be considered while implementing strategies to encourage management frames and business.
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