Internet Marketing Mix

Unit 30 Internet Marketing Mix Assignment


 1.1 Explain the elements of Internet marketing
Internet marketing is becoming a popular choice among buyers and sellers because with the advent of smart phones, portable devices and easy internet access, goods and services are being bought online and easily. One of the biggest examples of how Internet marketing is impacting on the commerce industry is ebay. EBay is an e-commerce site, which has a total revenue of $ 49 billion US dollars for the fiscal year 2012. 13. In this 19% purchase is done through smart phones (Reddy, 2003).

Different elements of internet marketing: Internet marketing has various elements that make it a good weapon for marketers. Some of the key elements of internet marketing are:
Also read:-marketing assignment

Digital marketing: Digital marketing is a type of marketing that uses digital devices such as smart phones, computers, laptops, palmtop, tablets, and other digital devices. It also includes some technologies like e-mail, website and social networking sites. We are living in the era where we can not ignore the use of digital marketing for our products and services (Straitstel, 2010).

E-commerce: E-Commerce has become so popular that even a small child will tell you its benefits. E-commerce means electronic commerce. A company or e-bay website that is included in e-commerce provides you to buy your products and services online and deliver products to you at your home.

Closed Loop Marketing: Another very useful and effective element of Internet marketing is Loop Marketing. In closed loop marketing, customer data can feed your marketing campaigns and can increase your sales. A very good example of closed loop marketing is Facebook Post (Reddy, 2003). The customer posts a good review about your product and this post becomes viral and because of this, other Facebook users buy your products and services that increase sales.
Also read:-Unit 30 Internet Marketing Mix Assignment

 1.2 Evaluate the Internet Marketing Mix
There are various e-marketing mixes and strategies that a marketer can use online to increase their sales and revenue. To illustrate the Internet marketing mix, we take the example of the very popular site e-bay; Think you have an e-commerce store on eBay and you have your product listed on eBay. In this case you can use cross-promotion strategies to increase your revenue. In cross-promotion, when a buyer shows interest in any of your items, eBay will also show your other items to the buyer. Another useful feature that you can use to increase your sales auction. E-bay is famous for selling its auction and you can keep your products in the auction. Estimate your product price, keep your product in auction, and ask buyers to bid. In this way you can sell your goods at a fair price (Hariharan, 2003).

 1.3 Internet Marketing Tools - Compare E-Tools
There are many internet marketing tools that require little investment. Some of the main internet marketing tools are: -

Search engine marketing: SEM or search engine marketing is a great tool for internet marketing because it is due to reaching users and consumers around the world. The vast majority of search engines found 320 million searches in a single day. This figure is understood by how effective SEM can be for marketing. Generally you have to optimize your site to show your webpage on the first page of Google and other search engines (Hariharan, 2003) search results. In this way you can get high traffic of niche customers on your site.

E-mail marketing: E-mail marketing is also a good option for online marketers. Although it is not as effective as SEM, but you can still get some top visitors to your site. But if SEM and e-mail marketing can be used wisely then they can give you a lot of sales. Marketers usually give visitors a sign up page on their website and ask for their e-mail. Then they mail them a few messages and information about their products and services. When a visitor is interested, he goes to your site and buys your products and services.
Also read:-my assignment services

Affiliate Marketing: Affiliate Marketing is another very effective and useful tool for both marketers and website owners. Affiliate marketing is like outsourcing to your marketing needs. The owners of a website ask online marketers to promote their products and services on the internet marketers blog, website, or social networking page on the Internet and commission someone on purchasing that product from the marketers site. In this way both the marketer and the owner of the website can earn good profits.

 1.4 Interactive order processing for testing
Let us consider step by step what happens in interactive order processing: -

A user goes to a search engine and searches according to his preference. She searches for black shoes.
The search engine shows relevant web links to the user. Suppose that the user first clicks the link which is e-bay in which different types of black shorts

WhatsApp: +61-422447123,+44-7551749054,Call Us:+31-625-218-885,+61-451-442-632
https://www.cheapassignmenthelp.co.uk

Location: United Kingdom

Comments

Post a Comment

Popular posts from this blog

Unit 16 Understanding Specific Needs in HSC

Image
Unit 16 Understanding Specific Needs in HSC Introduction The assignment has been divided into five tasks with several learning objectives in them related to health and social care. First 4 tasks would be based on different case studies based on the health and social care. Task 5 would be based on the self evaluation of the entire report on what all has been assessed on the  health and social care . Task 1 would be analyzing and understanding on the various perceptions of health, disability, illness and the behaviour in health and social care. Task 2 would be an insight on the understanding of how health and social care services and systems support individuals with specific needs. Task 3 would be giving a light on the different approaches and intervention strategies that support individuals with specific needs. Task 4 would be giving an understanding on the strategies for coping with challenging behaviours associated with specific needs. Based on the entire report, the appr...
Read more

Unit 11 Research Project-Btechnd

Unit 11 Research Project-Btechnd Introduction This unit is assessed by a Pearson-set assignment. Students will choose their own project based on a theme provided by Pearson (this will change annually). The project must be related to their specialist pathway of study (unless the student is studying the general business pathway). This will enable students to explore and examine a relevant and current topical aspect of business in the context of the business environment and their chosen specialist pathway.The aim of this unit is to offer students the opportunity to engage in sustained research in a specific field of study. The unit enables students to demonstrate the capacity and ability to identify a research theme, to develop research aims, objectives and outcomes, and to present the outcomes of such research in both written and verbal formats. The unit also encourages students to reflect on their engagement in the research process during which recommendations for future, persona...
Read more

Unit-13 Financial Reporting-Btechnd

Unit-13 Financial Reporting-Btechnd Introduction The overall aim of this unit is to develop the knowledge, understanding and skills which are required in the preparation of financial statements . Students will become aware of the appropriate financial standards which influence and inform the production of financial statements. They will also explore the conceptual frameworks for financial reporting and how they are related to the reporting of financial information. On successful completion of this unit students will be in a position to prepare, analyse and audit financial statements in a workplace context and be able to assist senior colleagues in the interpretation of complex financial information. In addition, students will have the fundamental knowledge and skills to progress on to a higher level of study. Learning Outcomes & Essential Contents LO1 Analyse the context and purpose of financial reporting Context of financial reporting: Complying with regulatory f...
Read more