Marketing in Travel and Tourism Sector

Marketing in Travel and Tourism Sector Assignment

introduction
Marketing is a process in which good and services run from customers to concept, including products, prices, places and promotions. In that process, positioning and targeting play an important role in strategizing to promote products and services according to the organization's objectives. Travel and tourism refers to the holiday plan and offer to transport and housing services to the customer, by analyzing requirements and requirements affecting the organization's business result (Anderson. Et.al. 2009). In the current report, the main concept of marketing for tour and tourism organization Thomas Cook will be discussed, which is operating its business worldwide. The report will assess the impact of the marketing environment with reference to Morocco and Egypt. In the next part, marketing these travel and tourism sector assignments will analyze the importance of strategic marketing and assess the impact of marketing on society. Thomas Cook is the UK's leading travel and tourism organization, offering customers international standard services and products including value-added services. The organization has number of tour operators offering transport services worldwide. Travel and Tourism will discuss the issue of product mixing in marketing prices in the sector assignment and will implement the concept of total tourism product for Thomas Cook. Finally, the report will assess the role of the integrated nature of the promotion mix.
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Marketing, Assignment Coventry, Assignment Assistance Helps in Travel and Tourism Assignment Support

Travel and Tourism Sector Assignment Marketing, Assignment Help UK
1 Theory of Marketing in Travel and Tourism Sector
1.1 Main concept of marketing
Travel and Tourism Sector Assignment Marketing, Assignment Help UK
The basic concept of marketing refers to the analysis and development of marketing strategies to promote and encourage the organization's demand and brand image to meet sales objectives.

Marketing and Assignment Help Coventry in Travel and Tourism Sector Assignment

According to the given scenario, Thomas Cook is going to develop holidays in Morocco and Egypt (Atwal and Williams, 2009). In order to develop the scheme and promote it in targeted customer groups, management needs to consider the following marketing concepts that will help in developing a sustainable plan that will attract customers and keep them for the future . Like Thomas Cook has developed a marketing plan by meeting the needs of customers, the demand for products and the quality of products and services, according to that support to meet the level of satisfaction of visitors. This process of Thomas Cook is developing holiday and marketing plans to succeed in business after management.
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Requirements: A thing that is needed to meet the needs of the person who is going to be targeted to meet the organizational objectives (Anderson, Tall, 2009). Now, in the case of development for holiday packages for Morocco and Egypt, it is necessary to understand the needs of the target customers, which will help in incorporating services that meet customer objectives and influence decisions. For example, in both places, the services and services for hotels and restaurants will affect the customer's decision by including services such as the exemption of special goods, transportation and food services. In addition, Thomas Cook will provide additional benefits for staying in resorts and traveling to historic places of both places.

Demand: It can be defined as the consumer desire and desire of paying a specific good or services for services that support daily operations and event of life. Price of products and services increases as demand and vice versa (Mason, 2011). For example, Thomas Cook will increase the demand by offering offers such as free passes to attend the festival at free 3-star hotel or resort at both major locations in Egypt and Morocco, or to attend festivities at both places. It is considered as a key element, for which the need for analysis of the development of Morocco and Egypt plan is required. In addition, Thomas Cook will offer high quality services at optimum prices, which will increase the demand for the package. Customers interested in getting Thomas Cook from managing the company's management will have to conduct research in market for these places.
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 Customer Satisfaction: Customer Satisfaction is a term used in marketing concepts that helps in analyzing the expectations and distributions of services (Baker and Hart, 2010). Thomas Cook management needs to meet the level of satisfaction level of visitors and travelers who use the services. The use of quality products such as food and safety, offering services and developing services will help meet customer satisfaction level. In addition, Thomas will provide a tour of Cook

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