Marketing Orientation

Unit 4 Marketing Orientation Assignment

introduction

The word marketing can be described as an idea that helps an organization to plan how it will promote products or services in the open market. It involves a course of tasks such as identifying the needs of customers and completing Hem accordingly. To make effective marketing, a business should consider its four elements such as product, price, location and promotion, commonly known as 4p. To remain competitive in the market, every organization adheres to several marketing principles, which helps in regenerating the current performance of any product or service in the market and supports the organization in launching new products and services in the market. . This Unit 4 Marketing Orientation Assignment is being concentrated in London Bridge Business Academy London, which is a small college, eager to promote quality education. LBBA's mission statement is to provide quality education with the attention of every student in the campus, which are emerging professionals and competitors. LBBA receives its mission by engaging the dynamic and specialist team of lecturers, teaching methods, state-of-the-art libraries and research facilities.
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 Unit 4 Marketing Orientation Assignment, Locus Assignment Help, Assignment Coventry Help

The success and failure of the LBBA is usually based on various aspects which ultimately focus on both the internal and external college environments. It is necessary that an LBBA evaluates the current aspects and identifies the need for development at both the structural and educational levels to remain competitive in the education industry.

task 1
A) Profit and cost of Marketing Orientation approach for small colleges of further education. What is the importance of marketing and the benefits of small colleges with relevant examples?
Educational services equipped with LBBA should be based on the needs of students and the need for a rapidly changing educational environment. It has been observed that LBBA has adopted the concept of marketing and product orientation, which is a very general view of marketing orientation. Using marketing will give LBBA advantages by providing adequate services to students and advising them to understand their career ambitions. By guiding students to make adequate career choices, LBBA can encourage students to enroll in vocational courses offered at their college. By taking admission in professional courses, students will be able to prepare themselves for the practical world. By engaging highly educated faculty members and non-teaching staff, the LBBA can establish a healthy equation with students who consider their teachers as their guru. Presenting the unique educational services supported with competent marketing strategies, there is a philosophical progress which further helps the LBBA in developing its image and emerges as a responsible institution. LBBA aims to reap the revenues and derivative costs, and aims to reap the benefits. It designs adequate promotional activities for the advertisement of various courses at both professional and undergraduate levels. Apart from this, by hiring skilled faculty and non-teaching members, LBBA provides a better education service to students, most of whom have enrolled in higher education. Attaching skilled and experienced staff helps LBBA by reducing the cost of training. The LBBA also monitors the students' behavior on how they decide to choose a particular college and accordingly plan the cost of educational packages. In the market orientation of LBBA, a student is considered to be a key aspect which further states that every effort made by him focuses on the demands of the students. Market orientation of LBBA evaluates the educational needs of students added by market analysis which insists on the development of academic services. Once a student is enrolled, then LBBA re-evaluates to ensure that the curriculum is suitable for that particular student and whether or not a change is needed to develop the structure of the curriculum. It has been observed that due to the volatile academic sector, market valuation and development of educational services is an endless process for LBBA. (Babin; Zikmund, 2012)

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What are the elements of the marketing process
To understand the elements of the marketing process, studying the current conditions of the competitive market and identifying entrepreneurial demands and giving similar to the satisfaction is the first step. Once you have identified entrepreneurial needs, it is easy for LBBA to develop its curriculum plan, student exchange program, research collaboration and service value for our students. Therefore, an integrated plan for marketing will help LBBA to split the academic market and target the younger generation and prepare the strategy.

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