Marketing Principle

Marketing Principle Assignment Help

Introduction
Organizations involved in marketing activities in order to establish them for goods or services. Marketing strategies are important for the organizations and are essentially four steps which are the analysis of current market environment, identification for the strategy, development of the marketing mix and measuring the effectiveness of the marketing efforts deployed by the organization. In the present context example of the three organizations would be taken in the efforts of the organizations (Best, 2014). First, McDonald's has selected and strategic importance & related marketing activities. Secondly, HSBC has been selected in order to understand the marketing strategy analysis for HSBC. Finally, Emirates Airline has been selected and influenced by marketing mix will be analyzed for the company on its consumers.
Also read:-Marketing Principles Assignment Help

 Task-1 Asia seen as strategically important for McDonalds
The task is explore the strategic importance of the Asian markets for MacDonalds which is developing expansion plan in order to capture the Asian markets and China in large numbers stores in China.

1.1 Briefly explain the various elements of the marketing process organizations like McDonald's can adopt?
The aim of marketing efforts will be made by the organization to be able to understand consumer needs and services (Blas, 2012). Marketing activities are important in order to understand consumer needs and fulfill them profitably. Below are the steps which are used by the organization as McDonalds to disclose consumer desire and fulfill them:

 Analysis of current situation: For McDonalds in order to expand in Asian and other potential markets, it is important to analyze current situation in these markets through tools such as 5C's, SWOT analysis, industry analysis, PESTEL analysis and others. This will help in order to get a fair idea on the market which company is doing to (Jobber, 2010).

Development of marketing strategy: Understanding market's present situation will help McDonald's to develop the marketing strategy which can be deployed by the organization in order to get their marketing objectives. The company would look at the different segments present in the market, segment which company want to target and positioning.

 Decision for marketing mix elements: Marketing mix decisions would be made by McDonalds in keeping consumers in mind. Product, price, place and promotion will be designed in order to fulfill customer needs (Baines et al, 2011).

Implementation and control processes: Marketing efforts will be performed by McDonalds in the timely manner in order to ensure that efforts are directed efficiently and company will be able to achieve objectives through these efforts.

1.2 Identify the orientation that McDonald's has adopted to serve the market, and evaluates the benefits and costs for adopting that market orientation?
Every organization identifies the market need of the target segment and designs their marketing mix so that it can be different from unique market offerings. McDonalds has developed its market offering in order to attract customers through efficient service delivery model. Market orientation for McDonalds is to get into expansion mode through opening high number of stores and in China only Cost associated with the market expansion mode of McDonalds would include financial risk to the organization for getting into such a big market expansion, challenge to their supply chain management system, profits, which company through these stores and risk from local competition as well as competition multinational players in China (Peter & Donnely, 2007). Benefits associated with market expansion in China for McDonalds would include higher amount of revenue, brand visibility and capturing high consumer base in the rapidly growing markets like China.
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1.3 Describe how macro and micro environmental factors influenced McDonalds marketing decision?
At present McDonald's has the market orientation to go to the market expansion through opening several stores in China and other neighboring countries so that these locations in the company's significant presence. Analysis of the current market in these markets would require McDonalds to understand the micro environmental and macro environmental factors. Macro-environmental factors will be the elements which are external to the organization and their effect on the organization. Micro environmental factors will be those in the elements...

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