Travel and Tourism Marketing

Unit 5 Travel and Tourism Marketing Assignments

introduction
Marketing plays an important role in creating or raising awareness among people or target groups. The plan to create awareness and create an impact on people's decision-making acquires an important place within the organization. Marketing is considered to be the basis for communicating with customers to achieve the desired objectives and appropriate information is given about products, facilities, benefits, services and many other aspects to attract people to it. It is very important to focus on the marketing and promotional strategies of the relevant organization or product to motivate customers and create brand value among them. Here, the current report will help to know the main concepts of marketing in relation to the travel and tourism sector. The origin of marketing for Thomas Cook for this special study will be evaluated in detail.
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Thomas Cook is one of the best travel companies across the UK and is being listed on the London Stock Exchange. The organization offers a wide range of quality services in tourism and hospitality sectors globally. In the report, the aspects of the tour and tourism sector will be evaluated in relation to the impact of the customer on the demand and motivation. Apart from this, the report will analyze the importance of the plan for strategic marketing and assess the impact of marketing on society. The report also discusses the issues of marketing mix and the justification for the integrated promotion campaign for the Thomas Cook Company.

 Unit 5 Travel and Tourism Marketing Assignments

task 1
1.2 Impact of Thomas Cook's personal journey and marketing environment on tourism business
Marketing skills were important to Thomas Brand's brand value and image for the proposed holiday package for Morocco and Egypt. With the rise in technology progression, Thomas Cook also included more advanced plans for ads about summer vacation travel, attracting more and more customers. To impress upon the decisions and to create a new perception with the help of marketing techniques (Chivev and Fletcher, 2012), the highlight of these sites was highlighted. Marketing affects decisions on both personal and destination effectively. The major effects are:

Unit 5 Travel and Tourism Marketing Assignment, Assignment Support, Online Assignment Support

Image 1: Impact of the marketing environment

Strong customer base: Thomas Cook receives a large number of customers with the help of ads and various promotional activities. This customer base plays an important role in the development of its business activities and plans forward proposals keeping in mind the needs of the customers. The promotional activities of the organization had a positive effect on decisions because customers prefer brands that achieve good marketing campaigns and provide accurate and clear description of the products and services offered in the market.
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Brand: Brand image is very important for any organization because it is the most valid identity among the people. The remarkable feature of marketing creates a positive image of Thomas Cook as a brand and also receives a competitive advantage. Thomas Cook's brand value or image is known by a large number of customers throughout the UK's travel and tourism industry. People rely on products and services offered and believe them reliable (D'espo and Alamquist, 2011).

Relationship: The marketing environment in an organization is very important to build relationships with customers and other stakeholders. In addition, Thomas Cook succeeded in creating healthy relationships with clients because it provides 24 * 7 online support and appropriate consulting services by the authorities to satisfy customers with all plans and services. This initiative has influenced Thomas Cook's business activities to a degree.

1.3 Factors affecting consumer's motivation and demand in travel and tourism sector
There are many factors that can influence the customer's demands and motivation. Some of the key factors identified are briefly discussed below:
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Unit 5 Travel and Tourism Marketing Assignment, Assignment Support, Online Assignment Support

 Diagram 2: Factors Affecting Customer's Demands

Price: The most important factor is the value of any product or organization because deciding also depends on it. The prices offered on the package of travel and tourism organization offered have significant impact on customer's demand and preferences. As Thomas Cook plans to offer Moroccan holiday packages

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