Unit 30 Internet Marketing Sample

Unit 30 Internet Marketing Sample Assignment

introduction

In the current business environment, the Internet based business model has completely changed business scenarios. Organizations are transferring their business models from brick and mortar to other models such as click and mortar etc. In this situation, the role of Internet-based marketing becomes important for organizations (ELLSWORTH & Ellsworth, 2012).
The concept of Unit 30 Internet Marketing Sample Assignment can be defined as the process, where marketing principles and other marketing techniques are implemented through electronic and information technology, especially in the context of the Internet. Therefore the focus of this assignment is to understand various aspects of internet marketing and how it enables organizations to operate their business. For better understanding of Amazon.com - an electronic commerce website, which operates globally.

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Task 1 & Task 2
P1. Understand marketing via the internet.
Internet marketing is primarily an effort which an organization does to promote its business on the Internet. These efforts are in the form of advertising and marketing campaigns in various forms. Internet marketing uses mediums like Web and e-mail to advance direct sales through e-commerce, it is done in addition to the sales leads which are generated from e-mail like websites or other channels. In other words, it can be said that internet marketing is the application of various digital and internet-based technologies in conjunction with traditional communication, so that the marketing objective of an organization can be obtained (Joseph et al, 2015, pp. 4-4 -414).

P 1.1 - Explain the Elements of Internet Marketing
Internet marketing is supported by many elements. The first element is e-marketing which focuses on achieving the marketing objective of an organization such as Amazon.com, through the use of communication technology. Therefore, as part of its e-marketing strategy, Amazon.com sends regular e-mails to its customers or prospective customers about launching any specific product or updating a new offer. The image below shows how Amazon constantly sends its marketing e-mail to the customer on various marketing and products.

Unit 30 Internet Marketing Sample Assignment
Image 1: Amazon's e-mail based marketing

The second important element of internet marketing is the pay-per-click (PPC) model. The PPC concept helps organizations like Amazon to keep their ads between natural search results generated by search engines, and Amazon only has to pay when the user clicks on that particular entry and goes to Amazon's website. is. PPC helps Amazon target a specific geographical area. For example, the image below shows the ads placed by Google, when a user searches the iPhone in the UK.
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Unit 30 Internet Marketing Sample Assignment
Image 2: Amazon's PPC Strategy.

Digital marketing is also an important element of Internet marketing. The concept of digital marketing is based on various platforms or hardware such as laptops, smartphones, PDAs, interactive digital TVs, websites etc. Digital marketing tools use online communication tools such as blogs, search engines, instant messaging, etc. Their marketing needs Search analytics is also an important element of Internet marketing. Analyze search results and further optimization of content to improve search visibility is the main focus on search analysis. For example, Amazon's search analysis is very effective if a user searches for Amazon, instead of Amazon's forests, the first search result is Amazon.com's website address as shown in the image below.

Unit 30 Internet Marketing Sample Assignment
Picture 3: Amazon Search Results

Other, two important elements of Internet marketing are its business models. Internet marketing operates through two business models, the first B2B (business-to-business) model is the business transaction between two business entities in this business model, on the other hand B2C (Business-to-Consumer) ) The model is between business transactions. Business & Consumer (ELLSWORTH & Ellsworth, 2012). In this regard, Amazon.com follows a B2C model, which means that it connects vendors to buyers, and the cost of transactions is comparatively lesser than B2B transactions.
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P 1.2 - Evaluate the internet marketing mix.
Traditionally marketing mix marketing is a combination of four elements of product, price, location and promotion. These elements are used by many marketers to prepare and implement marketing strategies. However, these marketing mix elements are equally relevant in the current internet marketing scenario. It is important to know that with the development of service-based organizations, these 4 PSs have been increased to 7 px of the marketing mix in the current scenario. Amazon.com's Internet Marketing Mix Assessment is outlined below:

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